Building a Modern Property Platform for Kinsey Russell Real Estate
Solagon partnered with Kinsey Russell Real Estate to design a modern real estate website and brand identity, complete with a dynamic listing platform and CMS-powered property management system.
Client
Kinsey Russell Real Estate
Industry
Real Estate
Duration
1.5 months
Team
1 web developer, 1 digital branding specialist
Published
September 2, 2025
Results
What we delivered.
+68%
Property Page Engagement
Visitors spent more time exploring listings thanks to clearer layouts and improved property presentation.
+54%
Listing Views
Organized listing categories for current, sold, and pending properties encouraged deeper browsing.
3x
Listing Update Speed
The CMS property database allows listings to be added or updated instantly without developer involvement.
+47%
Mobile Property Views
New regional markets brought to competitive organic visibility in under 6 months
The Challenge
What needed solving.
Kinsey Russell Real Estate needed a professional digital presence that could showcase their growing portfolio of properties while also establishing a strong brand identity. The company required a website capable of displaying current listings, sold properties, and pending transactions in a structured and easy-to-navigate format.
They also needed a brand identity that would represent the professionalism and credibility expected in the real estate industry.
Our Approach
How we solved it.
Solagon designed and developed a fully customized website platform alongside a new brand identity for Kinsey Russell Real Estate.
The website was built with a dynamic CMS-powered property listing system that allows listings to be easily categorized and displayed across sections such as current listings, sold properties, and pending transactions. This structure enables the company to continuously update their property portfolio while maintaining a clean and organized user experience.
In addition to the platform development, Solagon created a professional logo that establishes a recognizable brand identity for the company across its website and marketing materials.
Process
How we work.
A structured, phased approach so you always know what's happening and what's next.
Engagement summary
Duration
1.5 months
Team
1 web developer, 1 digital branding specialist
Phases
6 phases
Discovery & Planning
Solagon worked with Kinsey Russell Real Estate to understand their property marketing workflow and how listings needed to be organized and presented online.
Brand Identity Design
A professional logo was designed to establish a recognizable brand identity aligned with the company’s real estate services.
Website Architecture
A structured website layout was planned to support multiple listing categories including current listings, sold properties, and pending transactions.
CMS Development
A custom CMS-powered property database was built to allow listings to be easily added, updated, and organized.
User Experience Optimization
The website was designed to allow visitors to quickly browse available properties while maintaining a clean and professional layout.
Testing & Deployment
The platform was tested across devices and browsers before launch to ensure consistent performance and usability.
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This engagement delivered
3× faster property listing management
