Software built around the business — not the other way around.
Custom internal tools, customer portals, integrations, and the operational layer that retires SaaS spend instead of adding to it. Senior team, end-to-end.
Release
v4.2 · shipped Tuesday
Today · 8 bookings
Tuesday, May 6
Web · v4.2
Today
8 bookings
10:00
Clara M.
10:30
Maya K.
11:15
Jay R.
iOS + Android · v4.2
Built to the workflow, not assembled from off-the-shelf modules.
Owned outright — your code, your data, your roadmap.
Designed to retire SaaS spend rather than add to it.
What a custom-software engagement covers.
Front-end, back-end, integrations, infrastructure, and the long-tail operational layer.
Internal tools and admin surfaces
CRUD apps, dashboards, approval workflows — built around how your team actually operates.
Scope of work
v1.0 · signed off
Users
- · Clinic staff · 40 seats
- · Patients · web + mobile
- · Billing · read-only
Integrations
Milestones
- · Discovery — Aug 12
- · Beta — Sep 30
- · Launch — Nov 1
Out of scope
EHR sync · deferred to Phase 2
Customer-facing portals
Authenticated areas where customers self-serve. RBAC, audit logs, document delivery, all the unglamorous infrastructure.
Full stack
one team · one codebaseMarketing · web app · portal
GET /api/bookings · 142ms
Schema · migrations · backups
System integrations
Salesforce ↔ HubSpot ↔ Quickbooks ↔ Stripe ↔ your warehouse. Done as middleware or as part of the platform itself.
API console
production[
{ "id": 4218, "time": "10:00", "name": "Clara M." },
{ "id": 4219, "time": "10:30", "name": "Maya K." }
]p50
18ms
p99
240ms
Uptime
99.99%
Workflow automation
Replace the manual handoffs that eat people's time. Approvals, notifications, data sync — automated end-to-end.
Edit page
/admin/pages/12Title
Slug
Body
Five phases. Workflow-first throughout.
Same shape as our other engagements. Custom-software-specific decisions surface early.
Discovery
Workflow mapping, user interviews, data audit, integration inventory.
Strategy
Architecture, data model, integration plan, hosting target, success metrics.
Build
Frontend, backend, integrations, tests, deployment pipeline.
Ship + run
Cutover, training, documentation, runbooks. Optional ongoing support tier.
Considering custom software for something off-the-shelf doesn't fit?
Tell us the workflow, the systems, and the team. We'll scope the build, weigh it honestly against buy alternatives, and price it without inflating the brief.