Performance marketing built around your conversion data.
Server-side conversion tracking, match-type discipline, campaign-specific landing pages, and weekly optimization. Google Ads run by engineers, not by Google’s defaults.
Release
v4.2 · shipped Tuesday
Today · 8 bookings
Tuesday, May 6
Web · v4.2
Today
8 bookings
10:00
Clara M.
10:30
Maya K.
11:15
Jay R.
iOS + Android · v4.2
Conversion tracking that captures deal value, not just form submissions.
Bid strategies built around your unit economics, not Google's defaults.
Landing pages designed for each campaign, not the homepage.
What we run.
Account audit through ongoing management.
Account audit + conversion-tracking fix
Server-side tracking, enhanced conversions, offline conversion imports, value-based bidding setup.
Scope of work
v1.0 · signed off
Users
- · Clinic staff · 40 seats
- · Patients · web + mobile
- · Billing · read-only
Integrations
Milestones
- · Discovery — Aug 12
- · Beta — Sep 30
- · Launch — Nov 1
Out of scope
EHR sync · deferred to Phase 2
Search campaign architecture
Ad groups by intent, ad copy variants, landing-page mapping, negative-keyword lists.
API console
production[
{ "id": 4218, "time": "10:00", "name": "Clara M." },
{ "id": 4219, "time": "10:30", "name": "Maya K." }
]p50
18ms
p99
240ms
Uptime
99.99%
P-Max where it makes sense
For e-commerce with feed-quality investment. Not for everything.
Lighthouse
lab resultsPerformance
Accessibility
Best Practices
SEO
LCP
0.7s
CLS
0.01
TBT
40ms
Landing-page build
Campaign-specific pages built for conversion. A/B testable. Mobile-first.
Edit page
/admin/pages/12Title
Slug
Body
Five phases. Continuous after launch.
The launch is the start, not the end.
Discovery
Current account audit (if any), business model, unit economics, competitor analysis.
Strategy
Campaign structure, conversion-tracking plan, landing-page plan, budget allocation.
Launch
Tracking implemented, campaigns built, landing pages live.
Optimize
Weekly optimization, monthly reporting, quarterly strategy reviews.
Need accountable Google Ads management?
Tell us the business, the budget, and what hasn't worked. We'll scope honestly and tell you if Google Ads is the right channel.