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Shopify, built by engineers not by theme tweakers.

Custom Liquid themes, headless Hydrogen storefronts, embedded Shopify Apps, and migrations off WooCommerce or Magento. The platform is great. The way most teams use it is the problem we fix.

What you get

Custom themes in Liquid or Hydrogen — not parametrized $300 marketplace themes.

Apps and integrations written in code, not assembled from no-code app stacks.

Storefronts engineered for Core Web Vitals on real merchandise pages.

Capabilities

What we build into a Shopify engagement.

Theme, apps, headless, integrations, performance, and the operational layer that keeps a store cheap to run.

Custom Liquid themes

Built from scratch — or stripped down from Dawn — to match the brand. Lighthouse-tuned, accessible, JSON-templated.

Theme architecture04

Headless Hydrogen + Oxygen

For Plus stores that need it: editorial pages, multi-region routing, server-rendered PLP/PDPs, customer accounts.

Storefront performance04

Custom Shopify Apps

Embedded apps written in Remix + Shopify CLI. App Bridge, Polaris, billing API, OAuth — done right.

Checkout and conversion04

Checkout extensibility

Plus-only: cart attributes, custom validators, post-purchase pages, payment customizations.

Catalogue operations04

How it runs

Five phases. Shopify-specific gates.

Same shape as our other engagements. The Shopify-specific decisions — theme vs headless, app architecture, checkout extensibility — surface in Strategy.

  1. Week 1

    Discovery

    Audit the current store, the app stack, the conversion path, the catalog complexity, the team that has to run it after launch.

  2. Week 2

    Strategy

    Theme vs Hydrogen decision, app inventory (keep, replace, rewrite), checkout-extensibility scope, migration plan if applicable.

  3. Weeks 3–7

    Build

    Theme or Hydrogen storefront in code, custom app(s) built and submitted (if applicable), CMS integrations live.

  4. Ship

    Ship

    Cutover, redirects, monitoring, training. Your team ends up running the store, not us.

Next step

Launching, rebuilding, or replatforming on Shopify?

Tell us the catalog, the traffic, the app stack, and the team. We’ll scope the build, name the trade-offs, and price it without the Shopify-agency markup.