01 / The challenge
What needed solving.
Kinsey Russell sells homes across four Eastern North Carolina cities — Greenville, Winterville, Farmville, and Ayden — and the team was outgrowing their old website fast.
The site was a generic template. Every new listing, price drop, or sold home meant somebody had to manually update the website. City pages and community pages drifted out of date. Buyers would see homes still marked 'Active' weeks after they had actually sold — and trust started slipping.
Kinsey didn't need another website. She needed a system: one place to manage every listing, with the public site updating itself automatically — and pages that could actually rank on Google for each city she works in.
