Exterior Design / UI/UX Design
Photography takes the lead, with clearer service pages and a direct route to inquire about a project.
01 / The challenge
Yardie Design builds high-end outdoor spaces in Greenville, NC — and their previous website didn't do justice to the work. Project galleries weren't strong, services were unclear, and the site wasn't pulling in the kind of homeowners they wanted to work with.
They needed a website and a refreshed brand identity that put the work front and center, built credibility with potential clients, and pushed more project inquiries.
02 / The build
We partnered with Yardie to rebuild both the website and the visual brand around their craft.
The new site puts project photography first — letting the work do the talking — and presents services in a clean, easy-to-follow structure. The layout guides visitors from inspiration to inquiry without friction.
Alongside the site, we developed a refreshed brand identity that sharpens Yardie's presence everywhere — from the website to social to printed proposals.
03 / The outcome
Stronger galleries and a portfolio-first layout encouraged visitors to spend more time exploring Yardie's design work.
A cleaner site structure helped visitors actually find and read the services Yardie offers.
A mobile-optimized design improved the experience for homeowners browsing inspiration on their phones.
From first conversation to launch
We looked at Yardie's previous website and brand, identified what was working and what wasn't, and mapped out where the new site needed to land.
Developed a sharper visual identity that reflects the craftsmanship and quality of Yardie's exterior design work.
Replanned the site structure to better surface services, project galleries, and the company's story.
Built a modern layout with a stronger visual hierarchy and a portfolio-first presentation of Yardie's projects.
Tightened navigation and the path from inspiration to inquiry, so visitors can quickly understand services and start a project conversation.
QA'd the new site across devices and shipped it as Yardie's new digital home.
04 / A closer look
The current homepage, followed by screens from the original build. Open an image to explore the full view.
Keep exploring
Notes from the studio
Next starts here
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