When a custom website is worth considering
Start with the work the site must support. That might be a complex catalog, a booking flow, account access, or a content model shared across several areas. If a template covers the requirements well, it may be the more sensible choice.
For a custom build, ask who owns the code, how content is edited, and what support looks like after launch. Budget for that ongoing work as well as the initial project.
A new website can make a business easier to understand and use. Its impact depends on the offer, audience, content, and follow-up—not on the word “custom” alone.
