Making insurance websites easier to navigate
Insurance visitors need to understand which kinds of coverage are available, what information a quote requires, and what happens after they submit it. Use familiar terms where possible and explain technical ones when they matter.
Keep the quote form focused on the information needed for the next step. Do not imply an instant decision if a person will review the request. Confirmation should say when and how the team will respond.
Review the content with the people responsible for product accuracy and required disclosures. A clearer interface helps, but it does not replace those checks.
