Before sending ad traffic to a landing page
An ad and its landing page should describe the same offer. If the ad mentions a service, price, or eligibility rule, the page should explain it clearly and accurately. That matters even more in regulated categories.
Decide what happens after a form is submitted. Who receives the inquiry? How quickly can they respond? A high click rate does little good if the visitor reaches an unclear page or an unattended inbox.
Have the right people review claims and required disclosures before launch. Recheck the page when the offer or policy changes.
