Website design and search visibility
Use headings that describe the page, links that make sense out of context, and navigation that reaches important content. Give each page a clear purpose instead of repeating the same service copy under different URLs.
Images need sensible sizes and useful alternative text when they carry information. Mobile layouts should keep content readable and controls usable.
None of these decisions guarantees rankings. They do make the site easier to use and easier to maintain, which is a sound starting point for search work.
